By the numbers: Social media on steroids

From the March issue:  Though residential real estate firms have been savvy about the importance of social media — and poured considerable resources into it — for at least the past decade, the competency and effectiveness of each firm’s and broker’s tweets, snapchats, instagrams and Facebook posts can vary widely. Some, like Douglas Elliman’s Fredrik […]

Major League Baseball scores Midtown South sublease for digital team

Major League Baseball is enjoying a must-watch World Series in Cleveland and Chicago. Here in New York City, MLB continues to make plays, too. Fresh off finalizing its lease for a new 400,000-square-foot headquarters on Sixth Avenue, the league took two floors of sublease space from Twitter in Midtown South for its digital arm MLB […]

From the archives: When Tweets aren’t sweet

The same qualities that make blogs, Twitter and Facebook helpful also make them uniquely perilous for brokers. A hasty Tweet or thoughtless blog post can cause irreparable harm, damaging the company’s brand or even breaking the law. As real estate firms grow increasingly aware of the benefits and drawbacks of social media, they’re taking steps […]