Corcoran Sunshine takes over from Stribling at 45 Park Place

With construction well underway at 45 Park Place, Soho Properties has brought in Corcoran Sunshine Marketing Group to jump-start sales at the 50-unit condominium. Developer Sharif El-Gamal has tapped Corocran’s Vickey Barron to lead the marketing effort, replacing a team from Stribling & Associates, which had been working on the project since mid-2014. “This is […]

In unusual move, Magnum renames the Luminaire nearly one year into sales

What’s in a name? When it comes to hawking condominiums, the right moniker can be a powerful selling tool. But the wrong one can also be a deadweight. In a rare move in new development marketing, Magnum Real Estate Group changed the name of its 385 First Avenue condo conversion project from the Luminaire to […]