Harlem residents fight neighborhood rebranding

Harlem is one of the most famous neighborhoods in New York City. But some think the neighborhood’s name could do with a bit of rebranding. Some business owners are involved in a push to change the name of the area from 110th to 125th Streets to SoHa. Now, residents and community leaders are pushing back. “No real estate company, no coffee shop, no business should be using the term SoHa to refer to Harlem,” said […]

Source: Real Estate

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